About the Alpha Group

The Alpha Group is a leading manufacturer and distributor of cell phone accessories. We own several cellular brands, and offer an extensive range of unique products, technologies and logistical solutions for the world of mobile communications. Alpha Group products stand out from the crowd with spectacular packaging and point of sale. Since starting operations in 2003, the Alpha Group has earned a reputation, both in the private and business sectors, as a manufacturer and distributor of products characterized by technological innovation, outstanding reliability and superior quality. 

Responding to an
Insatiable Market

The market for peripheral mobile phone equipment is constantly growing, driven by end users needing a variety of accessories and always looking for superior solutions. At the Alpha Group, we’re answering the desire amongst cell phone and tablet users to maximize their devices’ potential, in terms of functionality, performance and ease of use. We achieve this by putting our users first: paying detailed attention to their needs in both design and manufacturing – surpassing their expectations in every way.

Our Brands

The Alpha Group is the official representative and distributor for leading global brands, such as Apple, Samsung and LG. We operate four distinct collections:

  • Be Authentic

    Sometimes only the original accessories will do, and that’s the beauty of the Original Collection. As an OEM for Apple, Samsung and LG, we offer a vast range of genuine mobile device products from the world’s leading mobile device manufacturers, ensuring the ultimate branded experience and total peace of mind.

    Our Products
  • Exceed Expectations

    Plus is a future-looking collection offering cellular products with “added” features for leading brands such as Apple, Samsung and LG. We’re constantly finding new ways to satisfy customers, offering them more of what they need in terms of added-value functionality. This equates to longer cables, more ports and features.

    Our Products

  • Live the Moment

    Music is at the core of youth culture. That’s why we created a brand connecting youth to music. Beatbox is a premier audio brand for young people who love superior sound and communication. Our product range includes earphones, speakers and cables - offering a truly dynamic audio experience.

    Our Products
  • Amplify Your Life

    ATS Better offers superior quality products at a value-for money price-point. Our products are designed, manufactured and packaged for point-of-sale placement - mainly in non-cellular distribution channels. ATS Better’s cellular accessories are characterized by quality and innovation, as well as eye-catching point-of-sale packaging - designed to enhance the user experience.

    Our Products

  • Act on Impulse

    6ix brings you high quality, innovative products with clean, contemporary design for simplicity and ease of use. Our comprehensive product range includes chargers, data cables, car holders, headsets, speakers and more, mainly sold in non-cellular distribution channels  (including supermarkets, kiosks, petrol stations and convenience stores) ensuring instant availability.

    Our Products
  • Experiance Pure Quality

    Every professional conversation counts. That's why we provide top-of-the-line audio technology at its best. Using the finest quality materials, we offer managers an unmatched listening experience. With our new, innovative designs, busy executives can have a natural hearing experience with minimal resonance.

    Our Products

Our Mission

To provide uncompromising excellence

At the Alpha Group, our mission is to constantly strive for excellence and continuous improvement in all areas of our business. Excellence not just in terms of professionalism but also technological innovation. We aim to make the best products available everywhere for everyone to enjoy.

Our Values

  • Quality

    We are committed to uncompromising quality and compliance with the most stringent international standards. Working with leading global companies, we have adopted best practices that we implement around the world, and consistently monitor customer and supplier satisfaction.

  • Service

    Your satisfaction is our number one goal. That's why we are committed to on-time delivery and offer the best guarantees on the market. We believe that customer service should continue beyond the sale and we value acontinuous relationship with our customers.

  • Trustworthy

    With a track record spanning more than 12 years, we have built a solid reputation of trust and integrity. We accept no less than full transparency with our customers and partners. Our corporate structure ensures that knowledge is shared and communicated with all our partners, and we respond quickly to requests.

  • Innovation

    We recognize that in the cellular market, customers' needs are constantly changing. Therefore, we are committed to continuous improvement in order to adapt to those changing needs. Our exposure to diverse global markets and different cultures enables us to adapt quickly to new and dynamic market conditions.


The Alpha Limited Warranty is a voluntary manufacturer’s warranty. It provides rights separate to rights provided by consumer law, including but not limited to those relating to non-conforming goods. As such, the Alpha Limited Warranty benefits are in addition to, and not instead of, rights provided by consumer law.

Your Alpha – branded hardware product is warranted against defects in materials and workmanship for a period of Two to Five YEAR (period is set differently for each product) from the date of original retail purchase (“Warranty Period”). If a defect arises during the Warranty Period, Alpha, at its option and to the extent permitted by law will (1) repair the product at no charge using new parts or parts that are equivalent to new in performance and reliability, (2) exchange the product with a functionally equivalent product that is new or equivalent to new in performance and reliability, or (3) refund the original purchase price. This warranty excludes damage resulting from abuse, accident, modifications or other causes that are not defects in materials and workmanship. Proof of purchase (consumer receipt) must be provided for all and any claims.

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